Mendoza, Shirley I. <br/><br/>
Modules for marketing / 
Shirley I. Mendoza 
 - First Edition 
 - Manila, Philippines :  Rex Book Store,  c2003 
 - ix, 184 pages :  illustrations ;  23 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/>Module I Marketing in the Philippines: principles of product -- market strategy: An overview of marketing -- Marketing in the Philippines: a perspective -- Marketing consumer and industrial goods -- Module II Marketing Functions: Marketing research and information system for decision-making -- Product planning and standardization -- Transportation and warehousing and channels of distribution -- Pricing, buying and risk management -- Module III Promotion Mix -- Module IV Marketing in the Society: a Social Responsibility: Entrepreneurship or a career in marketing -- Consumerism and consumer education in the Philippines. 
<br/><br/> It is written to supplement reading materials in the field of marketing and help students in their study of the subject matter. 
<br/><br/><label>ISBN: </label>9712337472 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF 5415.1 .M53 2003