TY  - BOOK
AU  - Alminar-Mutya, Ruby F.
TI  - Elements of marketing
SN  - 9710860984
AV  - HF 5415.1 .M99 2000  
PY  - 2000///
CY  - Mandaluyong City, Philippines
PB  - National Book Store
KW  - MARKETING
N1  - Includes bibliographical references; 1. The Marketing Systems: its Nature and the Elements -- 2. The Product -- 3. Pricing objectives and price determination -- 4. Channels of distribution -- 5. Physical Distribution System -- 6. Promotional Mix -- 7. Consumer Education within the Philippine Context -- 8. Consumers cooperatives -- 9. Relationship Marketing and Marketing Communication -- 10. Global Marketing
N2  - Principles, practices and systems are explained using the elements of the marketing mix, where the components are arranged accordingly per chapter
ER  -