TY  - BOOK
AU  - Lao Jr., Felix M.
TI  - Marketing cases: using the case study method 
SN  - 9712706664
AV  - HF 5415.12 .L36 1997 
PY  - 1997///
CY  - Pasig City, Philippines
PB  - Anvil Publications
KW  - MARKETING -- MANAGMENT -- CASE STUDIES
N1  - Includes bibliographical references and index; Chapter 1 : The Marketing case study method -- Chapter 2 : How to write a marketing case -- Chapter 3 : Handling marketing case discussions -- Chapter 4 : Marketing teaching strategies -- Chapter 5 : Performa marketing case reports -- Chapter 6 : Real-life marketing cases
N2  - Marketing cases is a comprehensive textbook on the case study method, precisely written for marketing students, professors, marketers, entrepreneurs and even for neophytes in the business fields with no actual case exposures
ER  -