Lao Jr., Felix M. <br/><br/>
Marketing cases :  using the case study method / 
Felix M. Lao, Jr. 
 - Pasig City, Philippines :  Anvil Publications,  c1997 
 - v, 588 pages ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Chapter 1 : The Marketing case study method -- Chapter 2 : How to write a marketing case -- Chapter 3 : Handling marketing case discussions -- Chapter 4 : Marketing teaching strategies -- Chapter 5 : Performa marketing case reports -- Chapter 6 : Real-life marketing cases. 
<br/><br/> Marketing cases is a comprehensive textbook on the case study method, precisely written for marketing students, professors, marketers, entrepreneurs and even for neophytes in the business fields with no actual case exposures. 
<br/><br/><label>ISBN: </label>9712706664 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING -- MANAGMENT -- CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HF 5415.12 .L36 1997