TY  - BOOK
AU  - Miranda, Gregorio S.
TI  - Basic marketing
AV  - HF 5415 .M57 1979 
PY  - 1979///
CY  - Manila, Philippines
PB  - Interlino Printing Co., Inc.
KW  - MARKETING
N1  - Includes bibliographical references and index; Chapter 1. Marketing: nature and significance -- Chapter 2. The consumer in our economic society -- Chapter 3. Consumer behavior and motivation -- Chapter 4. Channels of distribution -- Chapter 5. The middleman in marketing -- Chapter 6. Cooperative marketing -- Chapter 7. Marketing of agricultural products -- Chapter 8. The marketing of industrial goods -- Chapter 9. The buying function -- Chapter 10. Selling and advertising -- Chapter 11. Transportation and storage -- Chapter 12. Standardization -- Chapter 13. Market finance -- Chapter 14. Market risks -- Chapter 15. Marketing research -- Chapter 16. Marketing management -- Chapter 17. marketing policies -- Chapter 18. The need for consumer education
N2  - This book attempts to guide the young student in understanding marketing in the light of its correct perspective
ER  -