Miranda, Gregorio S. <br/><br/>
Basic marketing / 
Gregorio S. Miranda 
 - Revised Edition. 
 - Manila, Philippines :  Interlino Printing Co., Inc.,  c1979 
 - xv, 316 pages ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Chapter 1. Marketing: nature and significance -- Chapter 2. The consumer in our economic society -- Chapter 3. Consumer behavior and motivation -- Chapter 4. Channels of distribution -- Chapter 5. The middleman in marketing -- Chapter 6. Cooperative marketing -- Chapter 7. Marketing of agricultural products -- Chapter 8. The marketing of industrial goods -- Chapter 9. The buying function -- Chapter 10. Selling and advertising -- Chapter 11. Transportation and storage -- Chapter 12. Standardization -- Chapter 13. Market finance -- Chapter 14. Market risks -- Chapter 15. Marketing research -- Chapter 16. Marketing management -- Chapter 17. marketing policies -- Chapter 18. The need for consumer education. 
<br/><br/> This book attempts to guide the young student in understanding marketing in the light of its correct perspective. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF 5415 .M57 1979