Cooper, Ian <br/><br/>
Business development :  how to win profitable customers and clients / 
Ian Cooper 
 - England :  Pearson,  c2012 
 - xvi, 176 pages ;  25 cm 
<br/><br/>Includes index. 
<br/><br/>The 21 commonsense business development truths -- Asking the right business questions : a toolkit for business development -- The 20 business development pricing tools, truths and techniques -- Introducing the business development priorities -- Priority 1 - convert leads, opportunities and enquiries into profitable business -- Priority 2 - develop more business from existing customers and clients -- Priority 3 - externalise business development efforts to generate new leads, opportunities and enquiries -- Personal performance business development skills -- Pulling it all together ... making it happen 
<br/><br/> This book serves as a salient reminder that your business is failing if it doesn't treat the customer as king in all it does. 
<br/><br/><label>ISBN: </label>9780273759539 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BUSINESS DEVELOPMENT
<br/><br/><label>LC Class. No.: </label>HD 30.28 .C6632 2012