TY  - BOOK
AU  - Masterman, Guy.
TI  - Strategic sports event management
SN  - 9780415532792
AV  - GV 713 .M375 2014 
PY  - 2014///
CY  - London, United Kingdom
PB  - Routledge
KW  - SPORTS TOURNAMENT -- MANAGEMENT
N1  - Includes bibliographical references and index; The sports event industry -- Event organizations -- The sports event planning process -- Impacts and legacies -- Financial planning and control -- Event revenue maximization -- The bidding process -- Event implementation -- Marketing planning and implementation -- Innovative communications -- sports event sponsorship -- Research and evaluation
N2  - "The hosting of sports events whether large international events, or smaller niche events can have a significant and long lasting impact on the local environment, economy and society. Strategic Sports Event Management provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to school sports."
ER  -