TY  - BOOK
AU  - Supovitz, Frank
AU  - Goldwater, Robert
TI  - The Sports events: management and marketing playbook 
SN  - 9781118244111
AV  - GV 716 .S87 2014 
PY  - 2014///
CY  - New Jersey
PB  - Wiley
KW  - SPORTS -- MARKETING -- HANDBOOK, MANUALS, ETC
N1  - Includes index; Defining and developing objectives, strategies, and tactics -- Identifying costs -- Identifying revenue streams -- Soliciting and selecting host cities and venues -- Starting the clock on the sports event planning process -- Understanding the sports event-sponsor relationship -- Teaming with sponsors -- Maximizing and servicing the media partnership -- Activating the sports event marketing plan -- Engaging the community -- Accommodating and managing guests -- Presenting your event -- Working with broadcasters -- Managing for the unexpected -- Reviewing the game tapes -- Planning your future in sports event management and marketing
N2  - This updated and expanded resource for real world offers expert advice on how to properly build sports events into successful and financially viable properties
ER  -