Pitts, Brenda G. <br/><br/>
Fundamentals of sport marketing / 
Brenda G. Pitts and David K. Stotlar 
 - Fourth edition 
 - New York :  Fitness Information Technology,  c2013 
 - ix, 470 pages :  illustrations ;  27 cm 
<br/><br/>Includes index. 
<br/><br/>The Sport business industry -- The Global market for the sport industry -- The Sport marketing process -- Sport marketing research -- Segmentation, target marketing and positioning -- Marketing information systems -- The Marketing mix and the sport industry -- The Product in the sport business industry -- Place : distribution channels and decisions in sport business -- Promotion in the sport industry -- Media relations in sport -- Marketing through endorsements and sponsorships -- Using licensing and logos in the sport industry -- Social media in sport marketing 
<br/><br/> Fundamentals of sport marketing has long been the premier textbook in its field, and this updated, expanded fourth edition once again delivers superior content for aspiring sport marketers. 
<br/><br/><label>ISBN: </label>9781935412403 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SPORTS -- MARKETING
<br/><br/><label>LC Class. No.: </label>GV 716 .P58 2013