Seitel, Fraser P. <br/><br/>
The Practice of public relations / 
Fraser P. Seitel 
 - Boston, Massachusetts :  Pearson Education,  c2014 
 - xxix, 414 pages:  color illustrations ;  25 cm. 
<br/><br/>Includes index. 
<br/><br/>Part 1. Evolution -- Part 2. Preparation/Process -- Part 3. The Publics -- Part 4. Execution . 
<br/><br/> Public relations continues to be a practice. This help the text fresh and up-to-date and practically grounded. 
<br/><br/><label>ISBN: </label>9780133083576 
<br/><br/><label>Subjects--Topical Terms: </label><br/>PUBLIC RELATION
<br/><br/><label>LC Class. No.: </label>HM 1221 .S45 2014