TY  - BOOK
AU  - Duronio, Margaret A.
AU  - Loessin, Bruce A.
TI  - Effective fund raising in higher education: ten success stories 
SN  - 1555423604
AV  - LB 2336 .D84 1991 
PY  - 1991///
CY  - San Francisco, California
PB  - Jossey-Bass Inc., Publishers
KW  - EDUCATION
N1  - Includes bibliographical references and index; 1. Studying fund-raising effectiveness -- 2. State of the art and by the book: a private research university -- 3. Encouraging long-term relationships and involvement: a public research university -- 4. Not afraid to break the rules: a private doctoral university -- 5. Teams and champions in a decentralized environment: a public doctoral university -- 6. Planning for the long range: a private comprehensive university -- 7. Building on its position as a source of regional pride: a public comprehensive university -- 8. Combining faith and know-how: a private baccalaureate college -- 9. Learning by doing: a public baccalaureate college -- 10. Close and personal: a private two-year college -- 11. Creating networks of dedicated friends: a public two-year college -- 12. Reconsidering the conventional fund-raising wisdom -- 13. Assessing fund-raising effectiveness: questions to start with
N2  - Presents detailed studies of successful fund-raising progams at ten diverse institutions, from private two-year colleges to comprehensive public universities, to provide practical guidance and innovative ideas for creating a successful program or enhancing an existing one in any institution
ER  -