Cutlip, Scott M. <br/><br/>
Effective public relations / 
Scott M. Cutlip, Allen H. Center, and Glen M. Broom 
 - SEVENTH EDITION 
 - New York :  Simon & Schuster,  c1994 
 - xvi, 560 pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part I. concepts, practitioners, contexts and origins -- Part II. foundations -- Part III. the main management process -- Part IV. the practice. 
<br/><br/> Forty-two years is a long time for a book to dominate a field, but effective public relations has done just that. For six editions, EPR defines the practice of public relation, schooled generations of practitioners, and provided a ready references for those in the calling. 
<br/><br/><label>ISBN: </label>9789813026643 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HD 59 .C98 1994