TY  - BOOK
AU  - Marshall, Greg W.
AU  - Johnston, Mark W.
TI  - Marketing management
SN  - 9780078028861
AV  - HF 5415.3 .M3699 2015 
PY  - 2015///
CY  - New York, NY
PB  - McGraw Hill Education
KW  - MARKETING -- MANAGEMENT
N1  - Includes index; Part 1. Discover marketing management -- Part 2. Use information to drive marketing -- Part 3. Develop the value offering - the product experience Part 4. Price and deliver the value offering -- Part 5. Communicate the value offering through the elements of integrated marketing communications -- Part 6. Bring it all together - global and performance dimensions
ER  -