Marshall, Greg W. <br/><br/>
Marketing management / 
Greg W. Marshall and Mark W. Johnston 
 - 2nd Edition 
 - New York, NY :  McGraw Hill Education,  c2015 
 - xxvi, 504 pages :  color illustrations ;  28 cm. 
<br/><br/>Includes index. 
<br/><br/>Part 1. Discover marketing management -- Part 2. Use information to drive marketing -- Part 3. Develop the value offering - the product experience Part 4. Price and deliver the value offering -- Part 5. Communicate the value offering through the elements of integrated marketing communications -- Part 6. Bring it all together - global and performance dimensions 
<br/><br/><label>ISBN: </label>9780078028861 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING -- MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF 5415.3 .M3699 2015