Entrepreneurship /
William D. Bygrave and Andrew Zacharakis
- Third edition
- New Jersey : John Wiley & Son, Inc., c2014
- xii, 593 pages : illustrations ; 27 cm.
Includes index.
The power of entrepreneurship -- The entrepreneurial process -- Opportunity recognition, shaping, and reshaping -- Understanding your business model and developing your strategy -- Entrepreneurial marketing -- Building the founding team -- The business planning process -- Building your pro-forma financial statements -- Financing entrepreneurial ventures worldwide -- Raising money for starting and growing businesses -- Debt and other forms of financing -- Legal and tax issues, including intellectual property -- Entrepreneurial growth -- Social entrepreneurship
This book combines concepts and cases to present the latest theory theory about entrepreneurship and relate actual experiences.