Entrepreneurship /
Robert D. Hisrich, Michael P. Peters and Dean A. Shepherd.
- Ninth edition
- New York : McGraw Hill Education, c2013
- xx, 587 pages : illustrations ; 26 cm.
Includes index.
1. Entrepreneurship and the entrepreneurial mind-set -- 2. Corporate Entrepreneurship -- 3. Entrepreneurial strategy: generating and exploiting new entries -- 4. Creativity and business idea -- 5. Identifying and analyzing domestic and international opportunities -- 6. Protecting the idea and other legal issues for the entrepreneur -- 7. The business plan: creating and starting the venture -- 8. Marketing plan -- 9. The organizational plan -- 10. The financial plan -- 11. Sources of capital -- 12. Informal risk capital, venture capital, going public -- 13. Strategies for growth and managing the implications of growth -- 14. Accessing resources for growth and external sources -- 15. Succession planning and strategies for harvesting and ending the venture
The 9th edition of Entrepreneurship is designed to instruct students clearly on the process of formulating, planning, and implementing a new venture on an international basis. Comprehensive cases at the end of the text, hand-picked by the authors to go with chapter concepts, provide in-depth examples of various types of entrepreneurial companies. Drawing on their wide-ranging academic expertise - from entrepreneurial decision making to global entrepreneurship - as well as their experience in managing real-life business ventures, the authors have created a book that balances modern theory and practice and addresses the dynamics of today's entrepreneurial challenges.