TY  - BOOK
AU  - Austin, Erica Weintraub
AU  - Pinkleton, Bruce E.
TI  - Strategic public relations management: planning and managing effective communication programs 
SN  - 9780415517690
AV  - HD 59 .A97 2015 
PY  - 2015///
CY  - New York
PB  - Taylor & Francis
KW  - PUBLIC RELATIONS
N1  - Includes bibliographical references and index; Framework for planning -- Gathering useful data for strategic guidance -- Using theory for practical guidance -- The successful pitch and follow-through
N2  - This edition highlights how the field of evidence-based communication management continues to change
ER  -