Austin, Erica Weintraub <br/><br/>
Strategic public relations management :  planning and managing effective communication programs / 
Erica Weintraub Austin and Bruce E. Pinkleton 
 - Third edition. 
 - New York :  Taylor & Francis,  c2015 
 - viii, 389 pages :  illustrations ;  25 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Framework for planning -- Gathering useful data for strategic guidance -- Using theory for practical guidance -- The successful pitch and follow-through 
<br/><br/> This edition highlights how the field of evidence-based communication management continues to change. 
<br/><br/><label>ISBN: </label>9780415517690 
<br/><br/><label>Subjects--Topical Terms: </label><br/>PUBLIC RELATIONS
<br/><br/><label>LC Class. No.: </label>HD 59 .A97 2015