TY  - BOOK
AU  - David, Fred R.
TI  - Strategic management: concepts and cases : a competitive advantage approach 
SN  - 9780133444797
AV  - HD 30.28 .D38 2015  
PY  - 2015///
CY  - [Place of publication not identifed]
PB  - [publisher not identified]
KW  - STRATEGIC PLANNING
N1  - David, Forest R; Includes index; Overview of strategic management -- Strategy formulation -- Strategy implementation -- Strategy evaluation -- Key strategic-management topics -- Strategic-management case analysis
N2  - This textbook is trusted around the world to provide managers the latest skills and concepts needed to effectively formulate and efficiently implement a strategic plan - a game plan, if you will - that can lead to sustainable competitive advantage for any type of business
ER  -