David, Fred R. <br/><br/>
Strategic management :  concepts and cases : a competitive advantage approach / 
Fred R. David 
 - Fifteenth edition. 
 - [Place of publication not identifed] :  [publisher not identified],  c2015 
 - xxxiv, 658 pages :  color illustrations ;  29 cm 
<br/><br/> David, Forest R. 
<br/><br/>Includes index. 
<br/><br/>Overview of strategic management -- Strategy formulation -- Strategy implementation -- Strategy evaluation -- Key strategic-management topics -- Strategic-management case analysis 
<br/><br/> This textbook is trusted around the world to provide managers the latest skills and concepts needed to effectively formulate and efficiently implement a strategic plan - a game plan, if you will - that can lead to sustainable competitive advantage for any type of business. 
<br/><br/><label>ISBN: </label>9780133444797 
<br/><br/><label>Subjects--Topical Terms: </label><br/>STRATEGIC PLANNING
<br/><br/><label>LC Class. No.: </label>HD 30.28 .D38 2015