TY  - BOOK
AU  - Pearce II, John A.
AU  - Robinson, Richard B.
TI  - Strategic management: planning for domestic and global competition 
SN  - 9780077862510
AV  - HD 30.28 .P43 2015 
PY  - 2015///
CY  - New York
PB  - McGraw Hill Education
KW  - STRATEGIC PLANNING
N1  - Includes index; Overview of strategic management -- Strategy formulation -- Strategy implementation, control, and innovation -- Cases
N2  - Offers contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field. This title has emphasis on planning for domestic and global competition in a global economy that is integral to strategic decision in even the smallest business or organisation on Main Street
ER  -