Applied public relations : Cases in stakeholder management /
Kathy Brittain Richardson and Marce Hinton
- Third edition
- New York : Routledge Taylor & Francis Group, c2015
- xi, 258 pages ; 24 cm
Includes bibliographical references and index.
Public relations : mutually beneficial systems of stakeholder relationships -- Stakeholders : Employees -- Stakeholders : Communities -- Stakeholders : Consumers -- Stakeholders : Media -- Stakeholders : Investors -- Stakeholders : Members and volunteers -- Stakeholders : Government regulators -- Stakeholders : Activists -- Stakeholders : Global citizens