TY - BOOK AU - Johnston, Mark W. TI - Sales force management SN - 9780415534628 AV - HF 5438.4 .J64 2013 PY - 2013/// CY - New York PB - Routledge KW - SALES MANAGEMENT N1 - Includes bibliographical references and index; Part One. Formulation of a sales program -- Part Two. Implementation of the sales program -- Part Three. evaluation and control of the sales program ER -