TY  - BOOK
AU  - Del Val, Edgar P.
TI  - Marketing management in the Philippine setting
SN  - 9710800876
AV  - HF 5415.1 .D367 1983  
PY  - 1983///
CY  - Mandaluyong City, Philippines
PB  - National Book Store
KW  - MARKETING -- PHILIPPINES
N1  - Includes bibliographical references and index; Chapter 1. Analyzing the business Environment -- Chapter 2. Determining Corporate Strategy -- Chapter 3. Looking into Consumer Demand -- Chapter 4. Succeeding in Product management -- Chapter 5. Market Research for product Development -- Chapter 6. Pricing of profits -- Chapter 7. Managing the Sales Force -- Chapter 8. Developing Channels of distribution -- Chapter 9. Promoting the product -- 10. Developing your marketing Plan -- 11. Social responsibility in Marketing Management
N2  - This book is addressed to students of management as well as to Filipino businessmen whose professional discipline may lie in other fields
ER  -