TY  - BOOK
AU  - Longenecker, Justin G.
AU  - Petty, J. William;Palich, Leslie E. ;Hoy, Frank
TI  - Small business management: launching and growing entrepreneurial ventures 
SN  - 9781133947752
AV  - HD 62.7 .S63 2014 
PY  - 2014///
CY  - Stamford, Connecticut
PB  - Cengage Learning Asia Pte Ltd
KW  - SMALL BUSINESS -- MANAGEMENT
N1  - Includes bibliographical references and index; Entrepreneurship: a world of opportunity -- Starting from a scratch or joining an existing business -- Developing the new venture business plan -- Focusing on the customer: marketing growth strategies -- Managing growth in the small business -- Cases -- Index -- Appendix A: Sample business plan -- Appendix: Valuing a business
ER  -