Longenecker, Justin G. <br/><br/>
Small business management :  launching and growing entrepreneurial ventures / 
Justin G. Longenecker [and three others] 
 - 17th edition 
 - Stamford, Connecticut :  Cengage Learning Asia Pte Ltd,  c2014 
 - xxiv, 706 pages :  illustrations ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Entrepreneurship: a world of opportunity -- Starting from a scratch or joining an existing business -- Developing the new venture business plan -- Focusing on the customer: marketing growth strategies -- Managing growth in the small business -- Cases -- Index -- Appendix A: Sample business plan -- Appendix: Valuing a business 
<br/><br/><label>ISBN: </label>9781133947752 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SMALL BUSINESS -- MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HD 62.7 .S63 2014