TY  - BOOK
AU  - Kotler, Philip R.
AU  - Bowen, John T.;Maken, James C.
TI  - Marketing for hospitality and tourism
SN  - 9789814604178
AV  - TX 911.3.M3 .K68 2014 
PY  - 2014///
CY  - Singapore
PB  - Pearson Education South Asia Pte Ltd
KW  - SEVICE INDUSTRY
N1  - Includes index; 1. Introduction: Marketing for hospitality and tourism -- 2. Service characteristics of hospitality and tourism marketing -- 3. The marketing environment -- 4.The role of marketing in strategic planning -- 5. Marketing information systems and marketing research -- 6. Consumer markets and consumer buying behavior -- 7. Organizational buyer behavior of group market -- 8. Market segmentation, targeting, and positioning -- 9. Designing and managing products -- 10. Internal marketing -- 11. Pricing products: pricing considerations, approaches, and strategy -- 12. Distribution channels -- 13. Promoting products: Communication and promotion policy and advertising -- 14. Promoting products: Public relations and sales promotion -- 15. Professional sales -- 16. Direct and online marketing: Building customer relationships -- 17. Destination marketing -- 18. Next year's marketing plan
ER  -