Kotler, Philip R. <br/><br/>
Marketing for hospitality and tourism / 
Philip R. Kotler 
 - Sixth Edition. 
 - Singapore :  Pearson Education South Asia Pte Ltd,  c2014 
 - 630 pages ;  27 cm. 
<br/><br/>Includes index. 
<br/><br/>1. Introduction: Marketing for hospitality and tourism -- 2. Service characteristics of hospitality and tourism marketing -- 3. The marketing environment -- 4.The role of marketing in strategic planning -- 5. Marketing information systems and marketing research -- 6. Consumer markets and consumer buying behavior -- 7. Organizational buyer behavior of group market -- 8. Market segmentation, targeting, and positioning -- 9. Designing and managing products -- 10. Internal marketing -- 11. Pricing products: pricing considerations, approaches, and strategy -- 12. Distribution channels -- 13. Promoting products: Communication and promotion policy and advertising -- 14. Promoting products: Public relations and sales promotion -- 15. Professional sales -- 16. Direct and online marketing: Building customer relationships -- 17. Destination marketing -- 18. Next year's marketing plan 
<br/><br/><label>ISBN: </label>9789814604178 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SEVICE INDUSTRY
<br/><br/><label>LC Class. No.: </label>TX 911.3.M3 .K68 2014