Ferrell, O. C. <br/><br/>
Marketing / 
O.C. Ferrell, G. Tomas M. Hult and William M. Pride 
 - Andover, Mass. :  Cengage Learning Asia Pte Ltd,  c2013 
 - x, 359 pages :  illustrations ;  26 cm. 
<br/><br/><label>ISBN: </label>9781285922065 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF 5415 .F47 2013