Lusch, Robert F.

Retailing : an introduction / Robert F. Lusch, Patrick M. Dunne, and James R. Carver - Philippine Edition - Andover, Mass. : Cengage Learning Asia Pte Ltd, c2015 - xxxi, 683 pages : illustrations ; 26 cm.

Includes index.

Part 1. Introduction to retailing -- Part 2. The retail environment -- Part 3. Market selection and location analysis -- Part 4. Managing retail operations -- Part 5. Retailing's future.

9789814633949


RETAIL TRADE

HF 5429 .L87 2015