Retailing : an introduction /
Robert F. Lusch, Patrick M. Dunne, and James R. Carver
- Philippine Edition
- Andover, Mass. : Cengage Learning Asia Pte Ltd, c2015
- xxxi, 683 pages : illustrations ; 26 cm.
Includes index.
Part 1. Introduction to retailing -- Part 2. The retail environment -- Part 3. Market selection and location analysis -- Part 4. Managing retail operations -- Part 5. Retailing's future.