Moutinho, Luiz <br/><br/>
Strategic marketing management / 
Luiz Moutinho and Geoff Southern 
 - Philippine Edition 
 - Singapore :  Cengage Learning Asia Pte Ltd,  c2013 
 - xxii, 490 pages :  illustrations ;  23 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/>Part 1. Introduction to marketing and business processes -- Part 2. Future-predicting processes (scenario building and forecasting) -- Part 3. Data management processes -- Part 4. Keeping existing customer processes (order fulfillment) -- Part 5. Getting new customer processes (order acquisition) -- Part 6. Organizational development and co-ordination (infrastructure processes) -- Part 7. The future 
<br/><br/><label>ISBN: </label>9789814369565 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF 5415.13 .M69 2013