TY  - BOOK
AU  - Peter, J. Paul
AU  - Donnelly, James Jr. H.
TI  - Marketing management: knowledge and skills 
SN  - 9789814646093
AV  - HF 5415.13 .P48 2013 
PY  - 2013///
CY  - Singapore
PB  - McGraw Hill Education
KW  - MARKETING MANAGEMENT
N1  - Includes index; Section 1. Essentials of marketing management -- Section 2. Analyzing marketing problems and cases -- Section 3. Financial analysis for marketing decisions -- Section 4. Marketing management cases -- Section 5. Strategic marketing cases -- Section 6. Developing marketing plans
ER  -