Peter, J. Paul <br/><br/>
Marketing management :  knowledge and skills / 
J. Paul Peter and James H. Donnelly, Jr. 
 - Eleventh Edition. 
 - Singapore :  McGraw Hill Education,  c2013 
 - xvii, 796 pages :  illustrations ;  26 cm. 
<br/><br/>Includes index. 
<br/><br/>Section 1. Essentials of marketing management -- Section 2. Analyzing marketing problems and cases -- Section 3. Financial analysis for marketing decisions -- Section 4. Marketing management cases -- Section 5. Strategic marketing cases -- Section 6. Developing marketing plans. 
<br/><br/><label>ISBN: </label>9789814646093 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF 5415.13 .P48 2013