David, Fred R.

Strategic management concepts and cases : a competitive advantage approach / Fred R. David - Fourteenth edition - Singapore : Pearson, c2013 - 267 pages : illustrations ; 29 cm

Includes index.

Overview of strategic management -- Strategy formulation -- Strategy implementation -- Strategy implementation -- Key strategic-management topics -- Strategic-management case analysis

This new edition provides an effective approach for developing a clear strategic plan.

9789814604840


STRATEGIC MANAGEMENT

HD 30.28 .D38 2013