TY  - BOOK
AU  - Scarborough, Norman M.
TI  - Essentials of entrepreneurship and small business management
SN  - 9780273779735
AV  - HD 62.7 .S33 2013  
PY  - 2013///
CY  - London, United Kingdom
PB  - Pearson Education Limited
KW  - SMALL BUSINESS -- MANAGEMENT
N1  - Includes bibliographical references and index; The foundations of entrepreneurship -- Inside the entrepreneurial mind: from ideas to reality -- Designing a competitive business model and building a solid strategic plan -- Conducting a feasibility analysis and crafting a winning business plan -- Forms of business ownership -- Franchising and the entrepreneur -- Buying an existing business -- Building a powerful market plan -- E-commerce and the entrepreneur -- Pricing strategies -- Creating a successful financial plan -- Managing cash flow -- Sources of financing: debt and equity -- Choosing the right location and layout -- Global aspects of entrepreneurship -- Building a new venture team and planning for the next generation
ER  -