Scarborough, Norman M.

Essentials of entrepreneurship and small business management / Norman M. Scarborough; Horizons edition contributions by Amar Preet Singh - Sixth edition. - London, United Kingdom : Pearson Education Limited, c2013 - 648 pages : illustrations ; 28 cm.

Includes bibliographical references and index.

The foundations of entrepreneurship -- Inside the entrepreneurial mind: from ideas to reality -- Designing a competitive business model and building a solid strategic plan -- Conducting a feasibility analysis and crafting a winning business plan -- Forms of business ownership -- Franchising and the entrepreneur -- Buying an existing business -- Building a powerful market plan -- E-commerce and the entrepreneur -- Pricing strategies -- Creating a successful financial plan -- Managing cash flow -- Sources of financing: debt and equity -- Choosing the right location and layout -- Global aspects of entrepreneurship -- Building a new venture team and planning for the next generation

9780273779735


SMALL BUSINESS -- MANAGEMENT

HD 62.7 .S33 2013