TY  - BOOK
AU  - Cooper, Donald R.
AU  - Schindler, Pamela S.
TI  - Business research methods
SN  - 9789814646109
AV  - HD 30.4 .C66 2014 
PY  - 2014///
CY  - New York
PB  - McGraw Hill Education
KW  - BUSINESS -- RESEARCH -- METHODOLOGY
N1  - Includes bibliographical references and index; Part I : Introduction to business research -- Part II : The Design of business research -- Part III : The Sources and collection of data -- Part IV : Analysis and presentation of data
N2  - Our book is designed for a one-semester course although under no circumstances is it imagined that the entire book be covered
ER  -