Barringer, Bruce R.

Entrepreneurship : successfully launching new ventures / Bruce R. Barringer and R. Duane Ireland - Fourth edition - Boston, Massachusetts : Pearson, c2012 - xxv, 563 pages : illustrations ; 29 cm

Includes bibliographical references and index.

Decision to become an entrepreneurship -- Developing successful business ideas -- Moving from an idea to an entrepreneurial firm -- Managing and growing an entrepreneurial firm

The purpose of this book is to introduce you, our readers and students of entrepreneurship, to the entrepreneurial process. We do this because evidence suggests that the likelihood entrepreneurs will be successful increases when they thoroughly understand the parts of the entrepreneurial process as wells as how to effectively use those parts.

9780273779926


ENTREPRENEURSHIP

HB 615 .B37e 2012