TY  - BOOK
AU  - Moriarty, Sandra
AU  - Mitchell, Nancy;Wells, William
TI  - Advertising and IMC: principles and practice 
SN  - 9789814628457
AV  - HF 5823 .M67 2015 
PY  - 2015///
CY  - Harlow, Essex, England
PB  - Pearson
KW  - ADVERTISING
N1  - Includes index; PART 1 Principle -- PART 2 Principle: Be True to Thy Brand-and Thy Consumer -- PART 3 Practice: Developing Breakthrough Ideas in the Digital Age -- PART 4 Principle: Media in a World of Change -- PART 5 Principle: IMC and Total Communication
ER  -