TY  - BOOK
AU  - Zarate, Cynthia A.
TI  - Principles of marketing
SN  - 9789719802181
AV  - HF 5415.12.P6 .Z37 2014 
PY  - 2014///
CY  - Quezon City, Philippines
PB  - C & E Publishing Inc.
KW  - MARKETING -- PHILIPPINES
N1  - Includes bibliographical references and index; Chapter 1. Marketing : An Overview -- Chapter 2. Consumer Behavior -- Chapter 3. Business Buying Behavior -- Chapter 4. Market Segmentation -- Chapter 5. Marketing Mix -- Chapter 6. New Product Development -- Chapter 7. Service Marketing -- Chapter 8. Pricing and distribution channels -- Chapter 9. Promotion -- Chapter 10. New Trends in Marketing
N2  - This book is designed as a preliminary text in Marketing. It is the always goal of the author to present the book in its simplest form, with activities to aid the learning of students
ER  -