Kerin, Roger A. <br/><br/>
Marketing in Asia / 
Roger A. Kerin, Lau Geok Theng, Steven W. Hartley and William Rudelius 
 - Second Edition. 
 - Singapore :  McGraw Hill Education,  c2013 
 - lvi, 822 pages ;  26 cm. 
<br/><br/>Includes index. 
<br/><br/>Part 1. Initiating the marketing process -- Part 2. Understanding buyers and markets -- Part 3. Targeting marketing opportunities -- Part 4. Satisfying marketing opportunities -- Part 5. Managing the marketing process. 
<br/><br/><label>ISBN: </label>9789814626040 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING -- ASIA
<br/><br/><label>LC Class. No.: </label>HF 5415.12.A78 .M37 2013