TY  - BOOK
AU  - Cateora, Philip R.
AU  - Graham, John L.;Gilly, Mary C.
TI  - International marketing
SN  - 9789814646086
AV  - HF 1009.5 .C38 2013 
PY  - 2013///
CY  - New York
PB  - McGraw Hill Education
KW  - MARKETING INTERNATIONAL
N1  - Includes index; Part 1. An overview -- Part 2. The cultural environment of global markets -- Part 3. Assessing global market opportunities -- Part 4. Developing global marketing strategies -- Part 5. Implementing global marketing strategies -- Part 6. Supplementary material
N2  - Features topics that reflect the swift changes of the competitive global market. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, this book helps students to see the cultural and environmental uniqueness of any nation or region
ER  -