Cateora, Philip R. <br/><br/>
International marketing / 
Philip R. Cateora, Mary C. Gilly and John L. Graham 
 - Sixteenth Edition / McGraw-Hill International Edition 
 - New York :  McGraw Hill Education,  c2013 
 - xxxiii, XXXIII, 638 pages :  illustrations ;  29 cm 
<br/><br/>Includes index. 
<br/><br/>Part 1. An overview -- Part 2. The cultural environment of global markets -- Part 3. Assessing global market opportunities -- Part 4. Developing global marketing strategies -- Part 5. Implementing global marketing strategies -- Part 6. Supplementary material 
<br/><br/> Features topics that reflect the swift changes of the competitive global market. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, this book helps students to see the cultural and environmental uniqueness of any nation or region. 
<br/><br/><label>ISBN: </label>9789814646086 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING INTERNATIONAL
<br/><br/><label>LC Class. No.: </label>HF 1009.5 .C38 2013