TY  - BOOK
AU  - Garcia, Leonardo R. Jr.
TI  - E-marketing
SN  - 9789712723520
AV  - HF 5415.1265 .G37 2010 
PY  - 2010///
CY  - Pasig City, Philippines
PB  - Anvil Publications
KW  - INTERNET MARKETING -- PHILIPPINES
N1  - Includes bibliographical references; Introduction to e-marketing -- E-commerce vis-avis E-marketing -- The "enlightened" marketing model -- Internet advertising -- Connecting with the E-consumer -- Traditional media out. TRIMP Media in. -- Strategizing through your E-marketing plan -- E-marketing research : a comprehensive information resource -- Branding on the internet market -- Looking through a crystal ball
N2  - This book aims to introduce the readers to the new philosophy of e-marketing, particularly as it applies to the Philippines business setting. Specifically, the book takes into consideration the following objectives in order to give readers a fairly good knowledge of e-marketing, and adopt new strategies in promoting a product, a service, or an idea
ER  -