Garcia, Leonardo R. Jr. <br/><br/>
E-marketing / 
Leonardo R. Garcia 
 - Revised Edition. 
 - Pasig City, Philippines :  Anvil Publications,  c2010 
 - ix, 317 pages :  illustrations ;  26 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/>Introduction to e-marketing -- E-commerce vis-avis E-marketing -- The "enlightened" marketing model -- Internet advertising -- Connecting with the E-consumer -- Traditional media out. TRIMP Media in. -- Strategizing through your E-marketing plan -- E-marketing research : a comprehensive information resource -- Branding on the internet market -- Looking through a crystal ball. 
<br/><br/> This book aims to introduce the readers to the new philosophy of e-marketing, particularly as it applies to the Philippines business setting. Specifically, the book takes into consideration the following objectives in order to give readers a fairly good knowledge of e-marketing, and adopt new strategies in promoting a product, a service, or an idea. 
<br/><br/><label>ISBN: </label>9789712723520 
<br/><br/><label>Subjects--Topical Terms: </label><br/>INTERNET MARKETING -- PHILIPPINES
<br/><br/><label>LC Class. No.: </label>HF 5415.1265 .G37 2010