TY  - BOOK
AU  - Kumar, Sumit
TI  - Marketing and business management
SN  - 9789381421918
AV  - HF 5415 .K86 2012 
PY  - 2012///
CY  - New Delhi, India
PB  - Random Publications
KW  - MARKETING
N1  - Includes bibliographical references and index; 1. Delivering the customer-focused value -- 2. Customer relationship management -- 3. Outsourcing and globalization -- 4. Depository system and Indian stock market -- 5. Value leadership
ER  -