TY  - BOOK
AU  - Rana, Kajal
TI  - Principles of marketing management
SN  - 9788182203952
AV  - HF 5415.12 .R36 2011 
PY  - 2011///
CY  - India
PB  - Global Professional Publishing
KW  - MARKETING
N1  - Includes index; 1. Marketing management and marketing functions -- 2. Theories and techniques of marketing -- 3. Consumer behaviour -- 4. Product -- 5. Price and pricing strategy -- 6. Introduction to distribution -- 7. Distributors planning and strategy -- 8. Location and structure of warehouse -- 9. Incoming material receipt -- 10. Retrieval and transaction processing system -- 11. Inventory management -- 12. Promotion strategies -- 13. Personal selling -- 14. Direct marketing
ER  -