TY  - BOOK
AU  - Iacobucci, Dawn.
TI  - Marketing models: multivariate statistics and marketing analytics 
SN  - 9781502901873
AV  - HF 5415.2 .I33 2015 
PY  - 2015///
CY  - Nashville, Tennessee
PB  - Earlie Lite Books
KW  - MARKETING MATHEMATICAL MODELS
N1  - 1. Introduction to marketing models: multivariate statistics and marketing analytics -- 2. Segmentation and cluster analysis -- 3. Brand choice and logit models -- 4. Measuring customer attitudes and factor analysis -- 5. Drivers of customer satisfaction and path models -- 6. Perceptual maps and multidimensional scaling -- 7. New products and conjoint analysis -- 8. ROI, experiments, and anova -- 9. Diffusion and forecasting -- 10. Word of mouth and social networks analyses -- 11. Marketing models: classic models, big data
ER  -