Greenberg, Eric <br/><br/>
Strategic digital marketing :  top digital experts share the formula for tangible returns on your marketing investment / 
Eric Greenberg and Alexander Kates 
 - New York :  McGraw Hill Education,  c2014 
 - xii, 352 pages :  illustrations ;  24 cm. 
<br/><br/>Includes index. 
<br/><br/>Part 1: Our New Digital World -- 1. The Digital Paradigm (by Alexander Kates and Eric Greenberg) -- 2. Marketing Strategies for a Digital World (by Alexander Kates and Eric Greenberg) -- 3. Managing Content in a Digital Age (by Neil Perkin, Only Dead Fish & eConsultancy) -- Part 2: Achieving Success in Digital Marketing Channels -- 4. Search Marketing: If They Can't Find It, They Can't Buy It / Mike Moran -- 5. Mobile Marketing: Innovation On-the-Go / Alexander Kates -- 6. Video Marketing / Greg Jarboe -- 7. Social Media Marketing / Stan Smith -- 8. Building a Website with Purpose that Generates Results / Jeremy Floyd -- 9. Measurement and ROI of Digital Strategies / Rob Peterson -- 10. Understanding the Law in Digital Marketing / Glen Gilmore -- Part 3: Completing the Digital Transformation -- 11. Digital Leadership Principles / Bob Pearson -- 12. Designing Organizations for Digital Success / Amy Kates -- 13. The Path to an Innovative, Digital-Centric Organization / Alexander Kates and Eric Greenberg 
<br/><br/> This comprehensive, all-in-one guide combines the collective insights of top digital marketers, consultants, and academics, each one an expert in his or her field. 
<br/><br/><label>ISBN: </label>9780071819503 
<br/><br/><label>Subjects--Topical Terms: </label><br/>INTERNET MARKETING
<br/><br/><label>LC Class. No.: </label>HF 5415.1265 .G73 2014